Shoot for around characters. Contact Us now for a free consultation. Formulas for Page Titles and Meta Descriptions Page titles and meta descriptions for Shopify stores and ecommerce stores on any other platform tend to follow a formula.
Rules of Thumb A couple of things to keep in mind as your write page titles and meta descriptions. Personally, we prefer dashes because they create a cleaner looking SERP. Your meta description is your best chance to encourage searchers to click your search result instead of the others on the SERP, so make it stand out with a strong call to action. I like to think of a meta description as a form of ad copy. Without stuffing your meta description with a long string of keywords, make sure that the primary keyword you are targeting for that page is in there.
For best results, start your meta description with the keyword your are focusing on that page. If not possible due to grammatical constraints, try putting a word or two in front of that keyword.. When a meta description is too long, your message gets cut-off and isn't shown in full and would convey an incomplete message to your target audience.
The optimal length range to optimize for Bing is to characters.. Optimizing your meta description doesn't directly help improve your search engine rankings. However, you should still maximize its potential to drive traffic which starts with that description being able to attract organic search traffic people to go to your site.. Do you want to know WHY you should devote time into writing good meta descriptions?
It is because the meta tag that matters most is the meta description tag. You can hear it from Google's web spam lead, Matt Cutts himself, in the following video.. First, each web page's meta description has to be unique. Each meta description on your site has to be different from one another and different from other people's meta description..
According to google, it is better to have no meta description than to have duplicate meta descriptions among the different web pages on your site.
Google may simply grab content from the body of your web page and use that as the snippet description in the SERPs whether you have a well written meta description or not. Search engines like Google will usually cut Meta Description text automatically, therefore it is necessary to pay attention to the length of the text in the Meta Description constraints.
Meta descriptions must be between 50 - characters. Meta Description is one of the keys to attracting users to click on a link or website. By looking at a short description of the website, it will influence search engine users to open the website.
Meta Description is also a place to advertise our website content so that visitors are interested in reading brief information about our website.
The description in the Meta Description must contain the main keywords and use interesting sentences. In addition, the text in the Meta Description must be relevant to the content. Putting keywords at the beginning of a sentence is one way to introduce search engines to the keywords we use.
In addition, this location is considered a good position, which aims to prevent the search process from being interrupted when search results are displayed on search engine pages. We recommend that the Meta Description should contain keywords in it.
However, overusing keywords in Meta Description is not a good thing to do. Since the meta description will be displayed and read by the user, make the Description easy to use. The Search Engine Optimization SEO Starter Guide provides best practices to make it easier for search engines to crawl, index, and understand your content.
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